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Papers On Marketing & Consumer Behavior
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A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf

A Dream Vacation to Hawaii
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A 5 page research paper that outlines this writer's dream vacation. The writer discusses Hawaii's climate and landscape, where the writer might stay while on vacation, and the activities available in this tropical paradise. Bibliography lists 6 sources.
Filename: khvachaw.rtf

A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf

A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf

A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf

A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

A New Product
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This 20 page paper considers the development and strategy formation for the launch of a new product. The example use is an electronic book, but may be any consumer product. The writer examines issues such as identifying the market, mission statements, market segments, financial targets and budgets, copyright and patent protection, perceptual mapping, conjoint analysis and market testing. The bibliography cites 10 sources.
Filename: TEnewpro.rtf

A NEW YOUTH -- MARKETING PLAN
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This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.
Filename: MTnewyou.rtf

A Positive Slope on the Demand Curve - A Marketing Assessment
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A 5 page paper that critically assesses the argument that for some goods, the economics demand curve may exhibit a positive slope. Presented is an example using the current cola war between Coca Cola and Pepsi Cola and a shift in demand curve slope that could possibly occur were the equilibrium of this market disturbed. Also briefly discussed is the origin of this marketing assessment standard as introduced in Alfred Marshall's 1890 publication of Principles of Economics. Bibliography lists 3 sources.
Filename: LCcurve.doc


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